In 2016, Linktree created the link-in-bio tech category. In 2022 they rebranded with a bold, energetic and flexible new identity. I helped bring the digital-side of the brand to life.
Creative Direction
Branding
UI design
Design Systems
Copywriting
Taking simple poster-like layouts that make up the core look and translating that feeling to more complex interfaces across the product and marketing website was an exciting challenge.
Initially, I led work on the digital design systems and Figma libraries for both the core product and marketing site – so that we could quickly roll out the new brand with consistency.
Later, I stepped up to new roles as Design Director and then Creative Director, managing the brand across the entire organization at scale – a huge challenge.
We continued to evolve the look and feel of the brand over time to keep things fresh and exciting. This included introducing a new condensed display font that works better on mobile screens and across social media.
The future for Linktree was looking bright with tons of awesome new brand executions on the way.
