Aron Mayo / Overview /
Arnsdorf
In 2019 I worked alongside Jade Sarita Arnott to revisit the Arnsdorf brand and help to realign the brand’s look and feel with the goals and values of Jade and the wider team.
Branding
Art direction
UI design
Print design
Facilitation
Collaborative workshops helped us to understand what the brand stood for. We discovered that Arnsdorf’s brand really needed to scale between a quiet, beautiful feel up to a progressive, statement-making one.
Hundreds of layouts and assets were designed to try to capture the essense of the brand – it needed to say luxury, elegance, ethical, political.
Brand guidelines were created to provide rules for core design principles and feel, but also to accomodate interpretation by other creatives in regards to layout and art direction.
