A rebrand of Thanks, an online post-purchase rewards platform. We built a playful, feel-good brand around some loud core elements: a hot pink colour and ‘Thanks Mate’, a cheerful mascot character.







We collaborated closely with the founders to hone every aspect of the visuals. From a custom cartoon typography and illustration system to a flexible sticker library. Plus a full website and product redesign, too, including UX and UI design for most components, content architecture and asset art direction.














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