In 2016, Linktree created the link-in-bio tech category. In 2022 they rebranded with a bold, energetic and flexible new identity in collaboration with Collins. We helped bring the brand to life in real product and marketing executions.




We adapted the simple poster-like layouts that make up the core brand to everything we could get out hands on: complex product interfaces, social media posts, live-action TV ads, and a huge range of different out of home experiences and campaigns. We built and maintained design systems, tools, templates and Figma libraries to help internal teams maintain the brand across all touch points ongoing.









Let’s work together.
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