Hyperice
A brand new home on the web for Hyperice – a global leader in consumer wellness and fitness recovery technology. We created a suite of brand extensions, like iconography for therapies, art direction for photography (both lifestyle and product) as well as interaction design – so tasks like checking out feel easy and satisfying.
Alongside a sleek new rebrand by Stockholm Design Lab, and in collaboration with R/GA, we developed the look and feel, architecture and experience of the US/Global website, entirely from the ground up.
The website was designed to function as a fully modular engine, like Lego blocks – so any block can be reused on any page, in any order. The result: designers can create diverse experiences, be it a product page or a campaign landing page or blog article or a mix, to suit any narrative or use-case quickly and easily.
Let’s work together.
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