Dwell
Dwell is a new, third housing option. More flexible and accessible than buying. And it builds your wealth, unlike renting. We led work on creating the visual identity, including illustration and web design.
As an early stage startup, representing Dwell's future homes without existing plans or photography presented a unique dilemma: how to articulate a vision without over-promising specific architectural features. By letting curiosity drive the creative process, an unexpected artistic direction emerged. What began as a practical solution for a lack of assets evolved into a cozy, honest, and highly approachable brand identity featuring watercolour illustration as a focal point.
Let’s work together.
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