We worked alongside founder Jade Sarita Arnott to revisit the Arnsdorf brand and help to better align the brand’s look and feel with the goals and values of the organisation.






Collaborative workshops helped us understand what the brand stood for. We discovered that Arnsdorf’s brand really needed to scale between a quiet, beautiful feel up to a progressive, statement-making one. Brand guidelines were created to help steer core design principles and feel, but also to accomodate interpretation by other creatives in regards to layout and seasonal art direction.





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